New AI Features for Chrome

New AI Features for Chrome 1792 1024 Steve Palmer

In the ever-evolving world of technology, Google is once again at the forefront, introducing a trio of experimental AI features to Chrome. These innovations range from the highly practical to the whimsically intriguing, all while painting a picture of an AI-integrated future.

Tab Organiser

First up, we have the Tab Organiser. Imagine a world where your browser tabs are automatically sorted into neat groups, aiding in organisation and multitasking. This dream is about to become a reality with Chrome’s new feature. By simply right-clicking a tab, the Tab Organizer springs into action, suggesting and creating tab groups based on your open tabs. For those of us already using extensions like Skeema for this purpose, the integration of this feature directly into Chrome promises a more seamless experience. While Skeema offers a broader range of functions, the built-in simplicity of Chrome’s Tab Organiser is set to be a game-changer.

AI Gen Themes

Next on the list is AI-Generated Themes. This feature allows users to create custom Chrome themes using advanced text-to-image diffusion models. The best part? You don’t need to be an AI prompt whiz to use it. Just head over to “Customise Chrome,” and in a few clicks, you can give your browser a personalised makeover. It’s a novel and fun feature, though the novelty might wear off after the initial excitement.

Writing Assistance

Lastly, there’s the Writing Assistance tool. This feature is designed to help users express themselves more effectively in public forums and online spaces. By right-clicking a text box and selecting “Help me write,” users can leverage AI to articulate their thoughts with greater clarity and confidence. This tool epitomises the trend of integrating AI into virtually every aspect of our digital lives, enhancing even the most mundane tasks.

Google plans to roll out these features gradually over the next few days, with the writing assistant slated for release in a few months. Users in the U.S. on Windows and Mac platforms will be the first to experience these updates, although they won’t be available for enterprise or education accounts initially.

In Summary

Google’s latest AI features for Chrome are more than just updates; they are a glimpse into a future where artificial intelligence makes our digital experiences more organised, personalised, and expressive. It’s a future where AI isn’t just a tool but a partner in crafting a better, more efficient online life. Or is it?

OpenAI Investigated for GDPR Violations

OpenAI Investigated for GDPR Violations 2793 1024 Steve Palmer

The Italian Data Protection Authority (DPA) has raised concerns about OpenAI’s ChatGPT, suspecting violations of European Union privacy laws. The ongoing investigation, which has spanned several months, has led to preliminary conclusions indicating ChatGPT’s potential breach of EU regulations. This article delves into the key issues raised by the Italian DPA and explores the broader implications for AI regulation within the European Union.

Privacy Concerns

The primary concerns expressed by the Italian DPA revolve around the mass collection of data used to train AI models like ChatGPT. The DPA questions the legal basis for collecting and processing personal data on such a large scale. Under the General Data Protection Regulation (GDPR), organizations found guilty of breaching data protection rules can be fined up to 4% of their global revenue. OpenAI has been granted a 30-day window to respond to these charges, potentially facing substantial fines if the violations are confirmed.

Inaccurate Information and Child Safety

Another area of concern raised by the DPA is ChatGPT’s potential to produce inaccurate information about individuals, referred to as “hallucinations.” Additionally, the absence of an age verification mechanism has raised concerns about child safety in the use of the AI tool.

European Coordination

The Italian DPA’s actions are part of a broader effort coordinated by the European Data Protection Board (EDPB) to oversee ChatGPT. While the EDPB plays a coordinating role, individual authorities like the Italian DPA maintain their independence in decision-making. This collaborative approach aims to ensure consistent and effective regulation of AI technologies across the EU.

History of Concerns

The investigation by the Italian DPA follows a temporary ban on ChatGPT in Italy in March 2023 due to privacy concerns. OpenAI addressed the issues raised, leading to the ban being lifted approximately four weeks later.

OpenAI’s Response

OpenAI has defended its practices, stating that they believe their procedures align with GDPR and other privacy laws. The company emphasizes its commitment to protecting individuals’ data and privacy, actively working to reduce personal data used in training AI systems like ChatGPT. OpenAI also highlights that the AI tool rejects requests for private or sensitive information about people. The company expresses its willingness to cooperate with the Italian DPA (Garante) constructively.

EU’s Tech Strategy

Some observers view the EU’s actions as part of a broader tech strategy involving litigation and subsequent settlements with big tech companies. However, critics argue that GDPR might not be the most suitable regulatory tool for AI and that the EU relies on big AI technologies more than the other way around.


The Italian Data Protection Authority’s investigation into OpenAI’s ChatGPT highlights the growing scrutiny of AI technologies under the GDPR within the European Union. While the EU seeks to regulate AI to protect privacy and data rights, questions remain about the effectiveness and appropriateness of using GDPR for AI regulation. The outcome of this investigation will likely set an important precedent for AI regulation in the EU and may influence how big tech companies operate within the region.

What type of photos drawn out emotions?

What type of photos drawn out emotions? 500 334 Steve Palmer

As with all forms of art, our preference for images tends to be highly subjective, with personal tastes differing from one person to the next. Having said that, science would suggest that there are certain categories of images that are more likely to elicit strong emotional responses than others.

6 images that make you feel…

To explore the point, consumer psychologist Leah Tierney put together a collection based entirely around these psychological theories, with each category aimed at evoking positive emotional responses in the viewer. In addition to brightening your day, we hope that these theories – and corresponding images – provide inspiration for approaching your next marketing project or campaign.

1. Portraits









From the moment we’re born, we’re hard-wired to focus our attention on human faces. In a classic study by Robert Franz, newborn babies spent twice as long looking at an image of a human face as they did at an image of a bulls-eye. From an evolutionary perspective, this makes perfect sense; babies will be at an advantage if they can both recognize and bond with the face that provides them with all their basic needs.

2. Babies

Babies evoke some of our strongest emotional responses, instantly engaging and then maintaining our attention. These instinctual responses are inclined to be universal across cultures, and are thought to be triggered by “baby schema” – a specific set of characteristics that include: large, wide eyes; high foreheads; small noses; round, chubby cheeks; and soft, small bodies. When we are presented with these cute characteristics, the nucleus accumbens is activated, and a huge surge of the pleasure hormone dopamine is released — leaving us feeling happier and completely enthralled by these tiny creatures.

3. Animals

As most of us can attest, the “cute appeal” certainly doesn’t end with human babies. Evolutionary psychologists propose some possible explanations for this. One theory argues that our response might be an evolutionary glitch; that our hard-wired response to babies is so powerful that it transfers over to other baby mammals that share similar “baby schema” characteristics. The second idea is that our fixation with baby animals allows us to better bond with them. In the past, forming such bonds, or feeling fondness toward animals, may have been evolutionarily advantageous and helped us to survive. Whatever the reason, it’s clear that our emotional response to animals is a strong one, and that our fixation isn’t going to end any time soon.

4. Inspiration

Images that evoke feelings of inspiration can have a powerful psychological impact. As something that most of us seek on a daily basis, inspiration plays an important role in our lives. It can help us to envision overcoming our current limitations, and in doing so, motivate us to achieve our goals, increase our productivity, and improve our well-being. When this inspiration comes from others, it brings the sentiment, “If they can do it, I can do it” – sometimes the greatest motivation of all.

5. Nostalgia

The power of an image to evoke past memories can be surprisingly moving. We can be transported right back to a particular time or place and remember everything that we felt at the time. And while triggers for nostalgia are highly individual, research shows that we tend to feel nostalgic for past events that 1) were personally meaningful, and that 2) involved significant people in our lives, like family, partners, and friends.

If we’re reminiscing on happy memories, experiencing nostalgia will have lots of psychological benefits. For example, if we’re feeling lonely or facing difficult challenges, nostalgia can act as a powerful reminder of happier times, re-instilling the notion that we’re part of a larger scheme and helping to place our problems in perspective.

6. Expressions of Happiness

Body language is one of the most talked-about topics in social psychology, and with good reason. The ability to convey emotions and attitudes through our stance and expressions can have a powerful effect on ourselves and the people around us. Most impressive, perhaps, is our natural tendency to mimic the emotional gestures of the people we’re interacting with, which research has shown can actually lead to feeling the emotions of the other person. Social psychologists call this emotional contagion.

Which type of image evoked the strongest response for you?

Tea or not to Tea…

Tea or not to Tea… 800 450 Steve Palmer

Tea Choice Paradox

read more

Being a Creative, Version 20.17

Being a Creative, Version 20.17 1000 662 Daniel Perry

– This update improves the stability, compatibility and security of your design life. Recommended for all users.

read more

Use Video Content to Create a Community

Use Video Content to Create a Community 1000 718 Daniel Perry

These days, it seems that there is so much video content that it’s hard to get viewers’ attention.

read more

It feels good when our clients are winning

It feels good when our clients are winning 600 371 Daniel Perry

Over the past few years it was suggested we should enter some of our work for an award or two, however, we’ve never been motivated by awards.

read more

The Future of SEO and What it Means for Inbound Marketing

The Future of SEO and What it Means for Inbound Marketing 500 362 Daniel Perry

A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links.

read more

      Privacy Preferences

      When you visit our website, it may store information through your browser from specific services, usually in the form of cookies. Here you can change your Privacy preferences. It is worth noting that blocking some types of cookies may impact your experience on our website and the services we are able to offer.

      Click to enable/disable Google Analytics tracking code.
      Click to enable/disable Google Fonts.
      Click to enable/disable Google Maps.
      Click to enable/disable video embeds.
      Our website uses cookies, mainly from 3rd party services. Define your Privacy Preferences and/or agree to our use of cookies.