As the host of AI platforms continue to grow with more powerful results, creatives are becoming increasingly reliant on these technologies to stay competitive. However, AI is not a one-size-fits-all solution, and it requires a multidisciplinary team to develop and implement great results. In this post we look at the power of creative collaboration when assembling your AI platform team.
The AI team doesn’t necessarily have to comprise of individuals with backgrounds in data science, software engineering, machine learning, designers, and domain experts. However, one of the hottest jobs that has been born from the past few years of AI development is a Prompt Engineer, and it is this person we would recommend partnering with if you are serious about investing in this for your venture. Prompt engineers are experts who write prose — rather than code — and they would have spent the past few years developing the best language to produce great results from the platforms.
Whereas last year we saw individuals using specific platforms to generate fabulously attention grabbing visuals, we are now seeing a collaboration which can lead to innovative solutions, efficient processes, and a truly competitive edge.
The initial creative process of developing a film, animation or even a simple moving storyboard, has become even more exciting with the AI tools we all have at our keyboards. Using an A.I. program is not “plagiarism” in the traditional sense, although there are many Academics who have raised concerns over the use of platforms like ChatGPT. “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope.” said Mark Twain. Which is why we consider the AI platforms as tools to explore a range of ideas, that we may not have discovered without them.
It is not the answer that enlightens but the question. Ask ChatGPT an compelling question and it will more than likely respond with an even more interesting answer.
With good questions, ChatGPT is able to deliver direction for a beginning, a plot or an enticing logline for your next project. MidJourney is so much more than a generative art supercluster. With V4, multi prompts and image blends, users are developing a range of cohesive treatments for their video projects with outstanding results. Combine this with your camera, lights, green screen and with platforms like Stable Diffusion and Runway, you have the potential to create fully animated and rendered sequences, which would have been only possible by the tier one movie makers a few years ago.
The most exciting thing about this technology is that it is Open Source, so anyone can dive in and allow their imagination to /run. What is stopping you?