RICOH EUROPE

Hunkeler Innovation Days

Branding   |   Creative Direction   |   Design   |   Transcreation

At Hunkeler Innovation Days 2019, Ricoh launched their latest powerhouse machine – the ProTM VC70000. This continuous sheet-fed printer, with unique drying technology is revolutionising the transition from offset to digital print.

They needed creative which exemplified the speed, accuracy, vibrancy and consistency of the printer, and drew attention to the unique dryer. Following from the success of the Jaguar and Jungle theme, we decided on a Harpy Eagle, as its traits perfectly personify those of the printer. 

The result was incredibly vibrant artwork which was applied to the printer at HID2019, to a Direct Mailer, and a number of other printed and digital materials, in several languages.