THE SOCIAL COMPANY

by Jason Atherton

Branding   |   Creative Direction   |   Design

Social24 is located on the 24th floor of the iconic Tower 42 in the City of London. The luxurious, art-deco themed bar boasts stunning views of the capital’s most famous landmarks. Social24 is part of City Social and the Social Company a restaurant group by Jason Atherton, the Michelin-starred chef.

The creative team crafted a new logo for the venue: a solution which references Social24’s unique location and aesthetic, and incorporates Jason Atherton’s personal brandmark. We incorporated the new branding device – and a bespoke illustration of London’s most famous landmarks – into a modernised drinks menu.