THEO’S ITALIAN

Concept, Brand Positioning, Creative

Strategy   |   Branding   |  Retouching   |   Packaging   |   Photography

Indigo Hotel were the first branded boutique hotel brand, with 18 locations across Europe. Providing an upscale boutique experience within a stylish and vibrant design, each hotel is inspired by its location which is told through a neighbourhood story.

Further to the successful creation and application of the branded series for Theo’s Simple Italian restaurant, Paperhat were asked to execute a solution to be applied to the new Indigo Hotel restaurants as part of IHG’s continued growth and expansion.

The team created a cohesive suite of services, which took the initial concept and created positioning, brand, creative, procurement, delivery and installation of a cohesive thematic, tailored to each location.

This provided Hotel Indigo with an agile, robust and scaleable solution, through a trusted single source partner… Paperhat!