Theo’s Simple Italian at Hotel Indigo

Project Details

  • Client: IHG – Indigo Hotels
  • Services: Ideation | Design | Procurement | Installation


Hotel Indigo are the first branded boutique hotel brand, with 18 locations across Europe and plans to open 11 more 2016/17. Providing an upscale boutique experience, within a stylish and vibrant design, each hotel is inspired by its location which is told through a neighbourhood story.

Further to the successful creation and application of the branded series for Theo’s Simple Italian restaurant, Paperhat were asked to execute a solution to be applied to the new Indigo Hotel restaurants as part of IHG’s continued growth and expansion.

The team created a cohesive suite of services, which took the initial concept and created positioning, brand, creative, procurement, delivery and installation of a cohesive thematic, tailored to each location. This provided Hotel Indigo with an agile, robust and scaleable solution, through a trusted single source partner… Paperhat!

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