RICOH EUROPE

Print. Redefined.

Branding   |   Creative Direction   |   Illustration   |   Design   |   Transcreation

FESPA is Europe’s largest international wide format professional printing exhibition. Where over 700 exhibitors showcase their latest innovations and product launches in the digital and screen printing sectors for graphics, signage, décor, packaging, industrial and textile applications.

Ricoh has been present at FESPA for several years as their portfolio has become increasingly relevant in this domain, with plenty to go on show in their momentous 300m2 exhibition stand.

Their marketing team tasked us with creating a bright and vibrant identity – “Print. Redefined.” which would stand out amongst the other brands present.

Our team hand-drew and digitally painted a colourful jungle themed artwork, which was applied to various touch points, such as digital banners, printed invitations, and of course – the stand itself.

See Ricoh Europe’s FESPA 2019 highlight video below.