Ricoh Europe, the Japanese multi-national imaging and electronics company, presented us with the task of creating a new visual identity for a new product launch, Pro™ C9500.
As with previous graphic arts campaigns, we had a hero character to help bring the new machine to life, only this time they asked us to go further than the original 2D painted vectors we have created for past launches.
Say hello to the Pro C9500 Jaguar.
Whilst the teaser, introductory ads and assets have gone live, the full campaign is planned for launch in the autumn of 2023.
Apart from the launch video animation, the campaign will include a printed experience pack, including bespoke wallet, folder, brochure, and interactive 3D jigsaw.