Review the proposals and select your preferred agency, making sure you notify all parties involved. This is especially important if you already have an incumbent agency, which can be like dumping an old boyfriend or girlfriend!
This is the time to agree terms of business for the project, confirm the appointment and costs. Almost like a pre-nup without the lawyers.
Don’t forget, after you have made your appointment, the closer you work with your chosen agency, the more fruitful your relationship will be. When we say close, we don’t suggest moving in with them…. an open, honest, no kissing approach is probably best.
Best of luck!