Ricoh GroupÂ consistently developÂ a forward thinkingÂ Mid Term Management plan, executed over a three year period. Â The 18th MTP had three fundamental initiatives to ensure Ricohâ€™s long-term growth. These where headed as, Actionable Strategies, Management Systems and Transformation. The challenge was how best to grab the attention, emotion and imagination of theÂ 16,000 employees.Â The brief described taking the Ricoh Europe employees on aÂ significantÂ educational journey, ensuring that as many as possible would not only read butÂ takeaway and retain the keyÂ initiatives.
The team sprung into action and quickly created the big idea, one thatÂ would not only rally the employees, but also persuade retention of information and provide measurement of engagement.Â The campaign focused on a digital journey, starting with a 16bit map, which was used inÂ homage to theÂ Ricoh 5A22 microprocessor, featured in theÂ Super Nintendo Entertainment System (SNES) video game console. Additionally we were very happy that our client was brave enough to allow us to underpin the whole of the 18th MTP joinery with gamification.
Launched across 18 EMEA countries, 16,000 employees where invited to take part in the campaign branded, “Accelerating Changeâ€, with the first gameÂ challengeÂ being one of speed. Â Journey checkpointsÂ had theÂ Ricoh Teams competing on a Golf Range, Timed Quiz, Tetris variant and Darts! Â Each game, involved answering a few simpleÂ questions to ensure players were taking away the educational keyÂ details. Â All of this beingÂ monitored and regularly reported back the the European team HQ.