COSMO-restaurants.co.uk is the online channel for the brand’sÂ 18 restaurants locatedÂ across the UK. The old site was an unattractive and outdated 800×600 site with anÂ unappealing user experience. TheÂ team initially set theÂ task of defining personas, key information architecture and refining the user journey to simple steps, building upon COSMO’s existing relationship with BookATable.com to create a user centric design that neatly channelled all traffic to make a booking.
The platform is designed to beÂ responsive first and isÂ supported by an extensive database behind it. Using heavy analytics to track behaviour and to constantly develop and improve the platform to better suit the usersâ€™ needs. We learnt from our users every day and adapted to the ever-changing requirements and desires they have.
To grab visitors attention and demonstrate the authenticÂ drama in the restaurants, the team were commissioned toÂ direct and filmÂ on location, (currently featured on the homepage) showcasing the expert chefs skilfully preparing dishes. This was accompanied by a photoshoot to provide new hero images of the food forÂ marketing & social media channels. Delivered from concept to launch within two months to ensure the Christmas seasons wasnâ€™t missed, we couldnâ€™t be more proud of this project.
Following the successful launch of the new site, we were then retained to deliver ongoing integrated marketing for the restaurant group. Strategy, repositioning, consistency and fully measured mar-comms where created, providing the brand with a firm foundation for future growth.
Project Details & Results
- Client:Â COSMO Restaurants
- Tasks:Â Website design and build.Â SEO, Social Media, E-Comms, Analytics and Reporting.
- Sessions:Â 230,000 increaseÂ to over 1m
- Mobile:Â 44%+ increase
- Online Bookings:Â 15%+ increase
- Data:Â Segmented guest data x 315,000
- Revenue:Â Â£600,000+ revenue in 4Â months
- E-comms:Â 76%+ increase in email referrals
- Social:Â 80%+ increase in Facebook acquisition
- SEO:Â keywords 3,800+ with a value of Â£95,000