The Future of SEO and What it Means for Inbound Marketing

A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links.

A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links.

Keywords placed properly in your content boosted your site’s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site’s authority on the search topic. The deconstruction of search engine rank into those two main components made SEO more approachable to marketers of all company sizes. (Incidentally, it also led to nefarious practices of keyword stuffing, link planting, and more than a little gaming of the Google system). Over the years, with updates like Panda and Penguin, Google has made some changes targeted at countering black-hat SEO. Changes to its algorithm in recent months, though, have taken on a different nature and seem to indicate a more momentous shift in search as a whole. While keywords and inbound links will always be important, as we examine these recent trends, it seems as though in the future, they won’t stand alone as primary factors in your website’s search rank.

Predicting the future is always a dangerous and pride-threatening venture, but lets take a stab with one word… HUBSPOT!